UX discovery
Identify whom the experience serves, what they need to accomplish and which context shapes its use.
GX LIVE MARKETING · LOCAL VIEW
Mobile apps
Mobile experiences defined around a person's need, a context and a specific decision.
GX Digital · SOURCE-BACKED CAPABILITY
The need comes first; technology comes after.
A route with intent.
A mobile app starts not with technology, but with a person's situation and the task they need to accomplish. The experience, flow and content are organized around that.
WHAT IS DESIGNED
A proposal becomes clearer when every component has a role.
Mobile flow
Design a clear sequence of information, decisions and responses that works on the move.
Scenarios to evaluate
Notifications, geolocation, events or augmented reality are considered only when they address a real need.
WORK SEQUENCE
From context to a next decision.
Mobile experiences defined around a person's need, a context and a specific decision.
- 01
Need
Define the problem, the audience and the specific context of use.
- 02
Prototype
Shape an understandable experience before deciding on architecture or implementation.
- 03
Evolution
Review the journey through continuous learning and responsible product decisions.