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Visual archive of a GX brand activation

RECOVERED ARCHIVE · GX PORTFOLIO

New Era · NFL Kickoff Panamá 2014

A recovered case record of an in-person activation for reviewing brand energy, interaction and community.

Local archive under review · not published

CHALLENGE

The starting point

Turn a sporting moment into a local participatory experience.

GX RESPONSE

A connected experience

An activation that brings together brand storytelling, in-person interaction and shared conversation.

PROJECT COMPONENTS

How the experience takes shape.

  • Brand activation
  • In-person interaction
  • Community design

RELATED VISUAL ARCHIVE

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Visual archive of interaction during a brand activation
Recovered visual archive · New Era NFL Kickoff
Visual archive of a brand activation setting
Recovered visual archive · New Era NFL Kickoff
Visual archive of participants in a brand activation
Recovered visual archive · New Era NFL Kickoff
AUDIOVISUAL DOCUMENTATION

Explore the project's video reference.

A record published by GX Live Marketing to add visual context to this experience.

Video playback remains inactive in this local candidate. The source-exact documentation section does not load a YouTube player or enable automatic playback.

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