Understand the brand
Clarify what the product should express, which question it answers and the role it plays in the proposition.
LOCAL · NOINDEX PREVIEW · RECOVERED ROUTE
Product Sampling
The product as a first encounter within a designed experience, relevant to the brand and to people.
RECOVERED ROUTE/en/product-sampling/
GX Experiences · SOURCE-BACKED CAPABILITY
Open a conversation through trial.
A route with intent.
Product sampling can open a conversation when a trial is understood as an experience: with a context, a person, an explanation and a reason to keep exploring.
WHAT IS DESIGNED
A proposal becomes clearer when every component has a role.
Understand people
Design the trial around context, expectation and an interaction that is respectful and clear.
Design the campaign
Bring together format, moment, people and story so the first encounter has continuity.
WORK SEQUENCE
From context to a next decision.
The product as a first encounter within a designed experience, relevant to the brand and to people.
- 01
Engagement
The interaction invites people to participate attentively, not simply to receive a sample.
- 02
Mutuality
The proposition considers what the person receives and what the brand can learn from the conversation.
- 03
Emotion
The moment is designed to be human, relevant and coherent with the brand’s identity.