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Abstract editorial artwork of playful shapes, color and movement.

RECOVERED ARCHIVE · GX PORTFOLIO

ORIGINAL EDITORIAL ART · NON-DOCUMENTARY

Mattel · Un Gran Primer Día

A recovered campaign case record for reviewing a brand narrative close to families and children.

Local archive under review · not published

CHALLENGE

The starting point

Turn an everyday moment into a warm, recognizable brand conversation.

GX RESPONSE

A connected experience

A proposal that brings narrative, experience and moments of participation together around the campaign.

PROJECT COMPONENTS

How the experience takes shape.

  • Brand campaign
  • Experience design
  • Family connection
AUDIOVISUAL DOCUMENTATION

Explore the project's video reference.

A record published by GX Live Marketing to add visual context to this experience.

Video playback remains inactive in this local candidate. The source-exact documentation section does not load a YouTube player or enable automatic playback.

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