Value proposition
Clarify the value to express and why it may be relevant to an audience.
LOCAL · NOINDEX PREVIEW · RECOVERED ROUTE
Strategy
A route for translating a business need into a clear value proposition, messages and priorities.
RECOVERED ROUTE/en/estrategia/
GX Digital · SOURCE-BACKED CAPABILITY
A proposition needs shared direction.
A route with intent.
Marketing strategy connects a business question with a value proposition, the people it should serve and the messages that guide the rest of the experience.
WHAT IS DESIGNED
A proposal becomes clearer when every component has a role.
Audiences and messages
Define conversations, needs and priorities without reducing people to a number or a label.
Channels and reading
Organize touchpoints and how to learn from an initiative with judgment.
WORK SEQUENCE
From context to a next decision.
A route for translating a business need into a clear value proposition, messages and priorities.
- 01
Starting question
Distinguish the challenge, the pending decision and the context that needs to be understood.
- 02
Prioritize
Choose a proposition, an audience and a focused set of actions.
- 03
Give direction
Turn the framework into a shared guide for design, experience, content and channels.