Media strategy
An audience opportunity becomes a commercial, creative and contextual proposal.
ABOUT US · GX LIVE MARKETING
An idea takes shape when strategy, creativity and execution move in the same direction.
GX Live Marketing brings together strategic thinking, design, production, experiences and systems to turn a brand intention into a proposal that can take shape in the real world.
Discover our history, the team that brings ideas to life and the projects that express how we work.
FOUNDER · GX LIVE MARKETING
Gianfranco Ferronato
Strategy, creativity and execution connected by a shared vision.
Gianfranco founded GX Live Marketing with a simple idea: turn strategy into experiences that people remember and brands can measure.
His approach connects experiential marketing, design, technology and production from Panama, supporting a project from defining the challenge to execution in the field.
- Strategy and Design Thinking
- Production and operations
- Technology and growth
STRATEGIC COMMUNICATIONS
Regiane Ferronato
Director of Strategic Communications
Regiane leads strategic communications at GX Live Marketing, bringing more than ten years of experience developing narratives, relationships and brand experiences.
Her profile is presented with initial information while her professional portfolio and the references she authorizes for this surface are being incorporated.
MEDIA AND CONNECTED AUDIENCES
A brand experience can also begin with a connection.
GX Live Marketing develops advertising, creative and conversion experiences for connected audiences in airport environments.
This capability brings together media strategy, journey design and content for moments of connection. The relationship, roles and third-party brands remain subject to independent review.
Connected experience
We design the moment of connection so that the message, journey and next action form a continuous experience.
Context, not a promise
Audiences are interpreted using dated sources; they do not become guaranteed inventory, outcomes or performance.
OUR ROOTS
Our history continues to evolve.
Dates and experiences that have shaped a path from Panama toward a creative, technological and regional network.
GX also works with Kubi Wi‑Fi
In September 2026, GX Live Marketing begins a new stage of work with Kubi Wi‑Fi, expanding the conversation around connectivity, audiences and contextual advertising.
Ocean Builders · global campaign and Guinness World Records
GX supports Ocean Builders' global public relations strategy around a Guinness World Records milestone.
Advertising on Tocumen's Wi‑Fi network
GX Live Marketing formalizes its participation as an advertising marketer on the Wi‑Fi network at Tocumen International Airport.
Central American Company of the Year
Latin American Quality Institute recognizes GX Live Marketing at the LAQI Impact Summit — Central America 2023.
Ocean Builders · worldwide launch
GX brings together public relations, experiences, production, content and operations for Ocean Builders' worldwide launch.
GX Live Marketing is born
The organization introduces the GX Live Marketing brand and strengthens its creative, technical and operational capabilities.
Microsoft AI+ Tour Panamá
GX produces a technology experience for Microsoft AI+ Tour Panama.
Operational autonomy in Panama
The Panama operation enters a stage of local management while maintaining its connection with a regional network.
A new corporate stage in Panama
The operation begins a new corporate stage in Panama that eventually gives rise to the GX Live Marketing brand.
Our history begins
Operations begin in Panama as a Lat One Group office, the origin of a regional experience that supports GX today.
SOME BRANDS THAT HAVE WORKED WITH US
Some brands that have worked with us.
A representative selection of clients GX has collaborated with throughout its history.
GX PEOPLE